The pluricentenial tradition of Cassa di Risparmio di
Volterra plants its roots both in the historical and
social fabric of volterran society.
In fact, from the original Monte Pio, one of the oldest
institutions of Europe, founded in 1494 to fight
usury and facilitating requests for credit, the Cassa di
Risparmio di Volterra was established in 1893 "in order
that the city would have its own credit institution to
collect the savings which its alabaster industry (crafted
from etruscan and roman times) and agricultural sector
were accumulating in the area."
Many local studios,which from one generation to the next
continue to produce artifacts of incredible beauty, were
established and continue to develope thanks also to the
continuous support given by the Bank to the artisan
entrepreneurialship. New forms of artistic crafts
complement the traditional alabaster craftsmanship,
proofing the city has been recuperating in the last few
years that typically tuscan tradition of unicity and
quality products introduced into high-end markets.
Many young people in the last few years have taken up
again the tradtional crafts that used to be of their
great-grandfathers, grandfathers and fathers.
In the last few years the Bank promoted many projects
joining tradtition and innovation, with the purpose of
offering leading-edge products and services through a
dedicated office for special credit services and a
network of branches in seven provinces throughout
Tuscany, as well as valueing the culture tied to artisan
entrepreneurialship, not to mention the numerous
artistic and advertising projects presently going on.
The Bank sponsors on a regular basis conventions,
seminars and workshops with experts and high-standing
institutions in which themes of vast interest for the
commercial and educational development of the local
economy are focused and discussed with local
businesspeople.
The recent advertisement campaign to promote alabaster,
started motu proprio by the Bank and still going on, is
particularly relevant; billboards along main road
arteries that lead to Volterra and at the Pisa Airport
GALILEO GALILEI are used to invite tourists to fully
discover the local art treasures production.
Cassa di Risparmio di Volterra hosts some precious
alabaster artwork(some examples are in the photo on the
side, part of its private collection) in dedicated areas
of its headquarters in Piazza dei Priori as well as in
selected branches, while at the renovated Centro Studi
Santa Maria Maddelena are hosted in showcases artifacts
of volterran craftsmen members of the Arteinbottega
Association, which daily work in promoting local
businesses must be fully appreciated, as demonstrated in
this brochure, which second edition our institution
gladly sponsored. All the above with the certainty that
only uniting efforts and working together as a system we
can obtain satisfaction and prosperity.
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Cassa
di Risparmio di Volterra
P.zza
dei Priori, 18
56048 Volterra (PI)
tel. +39 0588 91111
fax +39 0588 91353
info@crvolterra.it
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